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How to Find Quality Whole Plant Hemp CBD

Because there are so many companies now making CBD products, it’s not always clear whose quality is worth investing in. Here at Hemp Lively we strive to both produce quality and educate people on what to look for in quality hemp CBD products. 

David McGinnis

Last Updated on July 11, 2022 by David McGinnis

Because there are so many companies now making CBD products, it’s not always clear whose quality is worth investing in. Here at Hemp Lively we strive to both produce quality and educate people on what to look for in quality hemp CBD products. 

Hemp Lively products are made with Whole Plant Hemp Extracts.  A typical Whole Plant Hemp Extract is technically a 1st Run Full Spectrum Distillate at about 60% CBD.  That means out of 1g of distillate there’s 600mg of CBD. 

For formulation purposes, we can only use the numbers of the Major Cannabinoids which report on the COA (Certificate of Analysis).  There’s usually about 6-7 of the 10 that report.  CBD makes up approximately 90% of the total of the Major Cannabinoids.  The other 100 Minor Cannabinoids are there in addition to the formulated amount.  

The Strength Per Bottle (tinctures and topicals) are the Total of the Major Cannabinoids reported on the COA.  CBD makes up about 90% of that.  

For example, in our Whole Plant Hemp Oil 600mg, you have the following: 

600mg of Total Major Cannabinoids 

540mg of the 600mg is CBD 

60mg is a combination of the CBG, CBN, CBC, THCa, THCv, Delta 8 THC, and Delta 9 THC. 

On top of the label claim of 600mg is another approximately 60-90mg of combined 90-100 minor cannabinoids) 

Also in addition to the 600mg, is an array of naturally occurring terpenes. 

All Tinctures have an additional 5-10% cannabinoids added to ensure the label claim is 100% homogenous. 

Hemp Lively CBD content per strength of tincture or topicals: 

600mg = 540 mg CBD 

1200mg = 1080 mg CBD 

2400mg = 2160 mg CBD 

3600mg = 3240 mg CBD 

GUMMIES

Regarding Gummies, all Whole Plant Hemp gummies are formulated to the CBD or Delta 8 instead of the Total Cannabinoids because a large portion of them are sold via private label or in bulk for other brands which 99% of them do not use total cannabinoids so we add the extract per gummy to make sure both are covered.  

EXTRACTION AND EXTRACTS OVERVIEW  

Hemp is grown and matured at around 10% CBD and less than 0.3% Delta 9 THC in its dry weight form. 

The main components of Hemp are as follows: 

  1. Fiber – framework of the plant making up about 80% of the dried weight 
  2. Fats, Lipids, Waxes – in extracts, these can hold together an extract 
  3. Chlorophyll – used to process light, gives plant its green color, when concentrated it looks black in color. 
  4. Major Cannabinoids (CBD, CBG, CBN, CBC, CBDa, CBDv, THCa, Delta 8 THC, and Delta 9 THC.)  These are the ones that are most prevalent and because of that, their levels are thus reported (if over the recognizable level) on the COA, or Certificate of Analysis (potency lab test) 
  5. Minor Cannabinoids – there’s approximately 111 Cannabinoids in hemp, about 11 of them show up on the COA, the rest are what we consider Minor Cannabinoids.  Very small individually, so small in fact they cannot be reported at their levels, but collectively they make up about 10-18% of the total cannabinoids.  These minor cannabinoids play a key role in 
  6. Terpenes – give the plant its aroma, taste, and have various medicinal properties. 
Hemp and CBD Concentrate Comparison Chart

 

The dried biomass is then extracted into various extracts ranging from 50% CBD to 99.9% CBD.

Here’s a quick list of the normal %’s of each type of extract and what’s been removed to have the remaining components increased to that level. 

  1. Step 1 – CRUDE – Remove the Fiber.  The 10% CBD increases to a 50% CBD CRUDE.  Crude is black in color and has the consistency of Charcoal.  
  1. Step 2 – WINTERIZED CRUDE – Remove the Fats, Lipids, and Waxes, a process known as “Winterizing”.  This increases the CBD from 50% to a 55% Winterized Crude.  Now that the fats, lipids, and waxes that hold everything together are gone, your charcoal turns into a black looking thick oil resembling used motor oil. 
  1. Step 3 – DISTILLATE (1ST RUN – which is very different from 2nd or 3rd run) – Remove the Chlorophyll to Distillate the Winterized Crude.  In doing so, the dark oil which looks black but it actually very dark green, turns into a golden oil which resembles honey.  Now, your 55% CBD is up to 60% CBD in your 1st-Run Full Spectrum Distillate or as we call it at Hemp Lively a “Whole Plant” Hemp Extract.  AT THIS STAGE YOU HAVE REMOVED ALL THE UNECESSARY PARTS ARE LEFT WITH “ALL THE GOOD STUFF” at approximately 60% CBD (57%-67%).  Here’s where it get’s interesting.  If you called 20 distillate brokers right now and inquired about buying some full spectrum distillate, EVERY ONE OF THEM WOULD SELL YOU A FULL SPECTRUM DISTILLATE AT 85%-90% CBD.   So, how did we go from a 60% extract with nothing left to remove but Cannabinoids and Terpenes all the way to a near 90% CBD “full spectrum” distillate (which has become the INDUSTRY STANDARD).  On to Steps 4 and 5 to explain. 
  1. Step 4 – 2ND RUN DISTILLATE – This is where the extractor takes a perfectly good concentrate and starts stripping the minor cannabinoids and terpenes out of it to get the CBD concentrations up.  2nd run through the distillation machine and you’ll get it up to 75% 
  1. Step 5 – 3rd RUN DISTILLATE (the INDUSTRY’S STANDARD) – Run the stripped down distillate through another 3rd time and strip out more Minor Cannabinoids and Terpenes to get to 85% – 90%. 
Hemp and CBD Concentrates Composition Chart

 

Why does this happen?  

Because business decisions are made by businessmen, not scientists.  Not to mention EVERYONE GET’S PAID MORE.  By everyone I mean, the distributor needs the price low, so the manufacturer needs to lower his product cost which is significant when comparing a 60% extract to a 90% extract.  If you’re making 1000mg CBD tinctures, you can make 600 bottles per kilo from the 60% and 900 bottles from the 90%.  Now that the manufacturer calls the wholesaler to buy the concentrates at the higher percentage.  So does everyone one else that thinks the higher the better.  So, the demand is there for the 90%, not the 60%.  Moving back even further, the extractor even can charge more to run it through their machines a 2nd and 3rd time.  And back down the chain the Wholesale can sell it for a little more because the manufacturer can make more bottles and then the distributor buys more and around and around we go.  

  

Meanwhile the customer, looks at a lab report that only shows the Major Cannabinoids, and when formulated correctly, can’t tell if the Minor Cannabinoids are there or not.  In fact, you can take a COA from the same strength product, extracted from the same hemp, but one is made with a 1srt run (100+ Cannabinoids plus terpenes) and the other is made with a 3rd run (Next to no Minor Cannabinoids or Terpenes.  Basically, you’re left with the same 6-7 Major cannabinoids that show up on the COA).  If you put the two COAs side by side, they would be near Identical but one product is amazing and the other just looks good on paper.  AND NO ONE IS THE WISER.  But at the end of the day the customer suffers and doesn’t even know it. 

  

All of our products are made using a 55-67% Whole Plant Hemp Extract.  

We grow our own organic, non-GMO, pesticide and heavy-metal free hemp on our farm in Colorado and manufacture our products in Niceville, Florida. We oversee the entire process from Seed to Sale. For quality you can trust, shop Hemp Lively.

For questions and comments, please e-mail info@hemplively.com

Last Updated on July 11, 2022 by David McGinnis

Because there are so many companies now making CBD products, it’s not always clear whose quality is worth investing in. Here at Hemp Lively we strive to both produce quality and educate people on what to look for in quality hemp CBD products. 

Hemp Lively products are made with Whole Plant Hemp Extracts.  A typical Whole Plant Hemp Extract is technically a 1st Run Full Spectrum Distillate at about 60% CBD.  That means out of 1g of distillate there’s 600mg of CBD. 

For formulation purposes, we can only use the numbers of the Major Cannabinoids which report on the COA (Certificate of Analysis).  There’s usually about 6-7 of the 10 that report.  CBD makes up approximately 90% of the total of the Major Cannabinoids.  The other 100 Minor Cannabinoids are there in addition to the formulated amount.  

The Strength Per Bottle (tinctures and topicals) are the Total of the Major Cannabinoids reported on the COA.  CBD makes up about 90% of that.  

For example, in our Whole Plant Hemp Oil 600mg, you have the following: 

600mg of Total Major Cannabinoids 

540mg of the 600mg is CBD 

60mg is a combination of the CBG, CBN, CBC, THCa, THCv, Delta 8 THC, and Delta 9 THC. 

On top of the label claim of 600mg is another approximately 60-90mg of combined 90-100 minor cannabinoids) 

Also in addition to the 600mg, is an array of naturally occurring terpenes. 

All Tinctures have an additional 5-10% cannabinoids added to ensure the label claim is 100% homogenous. 

Hemp Lively CBD content per strength of tincture or topicals: 

600mg = 540 mg CBD 

1200mg = 1080 mg CBD 

2400mg = 2160 mg CBD 

3600mg = 3240 mg CBD 

GUMMIES

Regarding Gummies, all Whole Plant Hemp gummies are formulated to the CBD or Delta 8 instead of the Total Cannabinoids because a large portion of them are sold via private label or in bulk for other brands which 99% of them do not use total cannabinoids so we add the extract per gummy to make sure both are covered.  

EXTRACTION AND EXTRACTS OVERVIEW  

Hemp is grown and matured at around 10% CBD and less than 0.3% Delta 9 THC in its dry weight form. 

The main components of Hemp are as follows: 

  1. Fiber – framework of the plant making up about 80% of the dried weight 
  2. Fats, Lipids, Waxes – in extracts, these can hold together an extract 
  3. Chlorophyll – used to process light, gives plant its green color, when concentrated it looks black in color. 
  4. Major Cannabinoids (CBD, CBG, CBN, CBC, CBDa, CBDv, THCa, Delta 8 THC, and Delta 9 THC.)  These are the ones that are most prevalent and because of that, their levels are thus reported (if over the recognizable level) on the COA, or Certificate of Analysis (potency lab test) 
  5. Minor Cannabinoids – there’s approximately 111 Cannabinoids in hemp, about 11 of them show up on the COA, the rest are what we consider Minor Cannabinoids.  Very small individually, so small in fact they cannot be reported at their levels, but collectively they make up about 10-18% of the total cannabinoids.  These minor cannabinoids play a key role in 
  6. Terpenes – give the plant its aroma, taste, and have various medicinal properties. 
Hemp and CBD Concentrate Comparison Chart

 

The dried biomass is then extracted into various extracts ranging from 50% CBD to 99.9% CBD.

Here’s a quick list of the normal %’s of each type of extract and what’s been removed to have the remaining components increased to that level. 

  1. Step 1 – CRUDE – Remove the Fiber.  The 10% CBD increases to a 50% CBD CRUDE.  Crude is black in color and has the consistency of Charcoal.  
  1. Step 2 – WINTERIZED CRUDE – Remove the Fats, Lipids, and Waxes, a process known as “Winterizing”.  This increases the CBD from 50% to a 55% Winterized Crude.  Now that the fats, lipids, and waxes that hold everything together are gone, your charcoal turns into a black looking thick oil resembling used motor oil. 
  1. Step 3 – DISTILLATE (1ST RUN – which is very different from 2nd or 3rd run) – Remove the Chlorophyll to Distillate the Winterized Crude.  In doing so, the dark oil which looks black but it actually very dark green, turns into a golden oil which resembles honey.  Now, your 55% CBD is up to 60% CBD in your 1st-Run Full Spectrum Distillate or as we call it at Hemp Lively a “Whole Plant” Hemp Extract.  AT THIS STAGE YOU HAVE REMOVED ALL THE UNECESSARY PARTS ARE LEFT WITH “ALL THE GOOD STUFF” at approximately 60% CBD (57%-67%).  Here’s where it get’s interesting.  If you called 20 distillate brokers right now and inquired about buying some full spectrum distillate, EVERY ONE OF THEM WOULD SELL YOU A FULL SPECTRUM DISTILLATE AT 85%-90% CBD.   So, how did we go from a 60% extract with nothing left to remove but Cannabinoids and Terpenes all the way to a near 90% CBD “full spectrum” distillate (which has become the INDUSTRY STANDARD).  On to Steps 4 and 5 to explain. 
  1. Step 4 – 2ND RUN DISTILLATE – This is where the extractor takes a perfectly good concentrate and starts stripping the minor cannabinoids and terpenes out of it to get the CBD concentrations up.  2nd run through the distillation machine and you’ll get it up to 75% 
  1. Step 5 – 3rd RUN DISTILLATE (the INDUSTRY’S STANDARD) – Run the stripped down distillate through another 3rd time and strip out more Minor Cannabinoids and Terpenes to get to 85% – 90%. 
Hemp and CBD Concentrates Composition Chart

 

Why does this happen?  

Because business decisions are made by businessmen, not scientists.  Not to mention EVERYONE GET’S PAID MORE.  By everyone I mean, the distributor needs the price low, so the manufacturer needs to lower his product cost which is significant when comparing a 60% extract to a 90% extract.  If you’re making 1000mg CBD tinctures, you can make 600 bottles per kilo from the 60% and 900 bottles from the 90%.  Now that the manufacturer calls the wholesaler to buy the concentrates at the higher percentage.  So does everyone one else that thinks the higher the better.  So, the demand is there for the 90%, not the 60%.  Moving back even further, the extractor even can charge more to run it through their machines a 2nd and 3rd time.  And back down the chain the Wholesale can sell it for a little more because the manufacturer can make more bottles and then the distributor buys more and around and around we go.  

  

Meanwhile the customer, looks at a lab report that only shows the Major Cannabinoids, and when formulated correctly, can’t tell if the Minor Cannabinoids are there or not.  In fact, you can take a COA from the same strength product, extracted from the same hemp, but one is made with a 1srt run (100+ Cannabinoids plus terpenes) and the other is made with a 3rd run (Next to no Minor Cannabinoids or Terpenes.  Basically, you’re left with the same 6-7 Major cannabinoids that show up on the COA).  If you put the two COAs side by side, they would be near Identical but one product is amazing and the other just looks good on paper.  AND NO ONE IS THE WISER.  But at the end of the day the customer suffers and doesn’t even know it. 

  

All of our products are made using a 55-67% Whole Plant Hemp Extract.  

We grow our own organic, non-GMO, pesticide and heavy-metal free hemp on our farm in Colorado and manufacture our products in Niceville, Florida. We oversee the entire process from Seed to Sale. For quality you can trust, shop Hemp Lively.

For questions and comments, please e-mail info@hemplively.com

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