The American Trade Association for Cannabis and Hemp (ATACH) launched a Cannabis Beverage Council earlier this year, which included Adolphus Busch V, the heir of Anheuser-Busch.
“There’s been massive interest among not just cannabis companies, but also mainstream beverage companies,” ATACH president Michael Bronstein said.
Not yet…
For a dormant industry, it’s a lot of focus.
Nielsen’s analysis of CBD products available outside Colorado found that, in general, sales were down by about 32% across major chains in grocery, drug, and convenience stores.
Sales of CBD beverages fell steeper than the drop in CBD products across the board, dropping 13% in the same time frame.
THC mixed drinks do not appear to be generating any more sales.
In five Western states tracked by analytics firm Headset, dispensary beverage sales account for below 2% of overall cannabis sales.